Republicans know something Democrats don't. Unless people feel secure, they will
not pay attention to messages about other things. Recent elections proved
Republicans' focus on presenting themselves as better guardians of national security than Democrats works. Democrats side-step or finesse this
critical issue at their peril.
Less than 2 months after the election, a Washington Post headline
read: "56 Percent in Survey Say Iraq War Was a Mistake". Somehow, Bush still won
the most votes when it counted. I think this was in large part because too many
voters believed something we can prove just isn't so: that Bush and the
Republicans defend America better than Kerry and the Democrats could. To too
many voters this issue trumped all others, and they made their decision based on
misleading and false information. (See: "56 Percent in Survey Say Iraq War Was a
Mistake" John F. Harris and Christopher Muste, The Washington Post Dec.
21, 2004 http://www.washingtonpost.com/wp-dyn/articles/A14266-2004Dec20.html)
An anonymous writer characterized and personalized this situation as follows:
What makes national security such a winner for Republicans is that it
dramatizes the same negative qualities of liberalism that we see in the
so-called "values" issues, only much more forcefully. War casts in sharp relief
the inauthenticity of the liberals, the insincerity of their patriotism, and
their intellectual distance (always trying to "understand" the terrorists'
motives) from the raw emotions felt by ordinary Americans - each quality an
expression of the deracinated upper-classness that is thought to be the defining
characteristic of liberalism.
The reason conservatives are always thought to be tough and liberals to be
effete milquetoasts (two favorite epithets from the early days of the backlash)
even when they aren't is the same reason Americans believe the French to be a
nation of sissies....
According to this analysis, Bush won because:
If you talk like a Texan, you are a two-fisted he-man who knows life's
hardships and are ready to scrap at a moment's notice. This is the reason
conservative authors and radio demagogues find it so easy to connect liberals
and terrorists.
It is the same reason, by extension, that old-time political nicknames like
"the Fighting Liberal" make no sense to us anymore and that current foreign
policy failures like North Korean nuclear proliferation do not bring lasting
discredit on President Bush: in the face of such crises one is either a wimp or
a hard guy, and we've already got a hard guy in there [but] when CBS News
examined Dubya's years in the National Guard ... the age-old charge of liberal
bias suddenly became the topic of the day.
While the distortions of the Swifties had brought no discredit on Republican
campaign efforts, the CBS program was immediately understood not as an honest
mistake but as a politically motivated hatchet job, the final proof that the
nation's news organizations were out to get conservatives.
According to the no-name writer:
[T]he most powerful evocation of the backlash spirit always comes from
personal testimony, a tale of how one man came to realize that liberals weren't
the friends of common folks but just the opposite [and] in 2004 that traditional
role fell to Zell Miller, Democratic senator from Georgia, whose thunderous
indictment of his liberal colleagues from the podium of the Republican
convention caused such excitement in conservative circles.
Here was Miller to assure Republicans that everything they'd ever suspected
was true: that the real problem with American politics was that the Democrats
had swerved too far to the left; that those same Democrats were led by
self-hating people who think 'America is the problem, not the solution'; that
their presidential candidate was so beguiled by Frenchness - a classic stand-in
for devitalized upper-classness - that he "would let Paris decide when America
needs defending."
Miller also accused Kerry of laying waste to the defense budget, and
expecting our troops to defend us with "pea-shooters." These and other cheap
shots hit their mark as "anonymous" reports: "The secretary of commerce said he
thought Kerry 'looks French.' The House majority leader made a habit of starting
off speeches with the line, 'Good afternoon, or, as John Kerry might say:
'Bonjour!' The NRA came up with an image that brilliantly encapsulated the whole
thing: an elaborately clipped French poodle in a pink bow and a
Kerry-for-president sweater over the slogan 'That dog don't hunt.'" (See:
Anonymous http://www.infoshop.org/inews/article.php?story=20050423193225401)
If Democrats and Kerry got their message to the electorate, it was too little
too late. As The Washington Post reported, "While a slight majority
believe the Iraq war contributed to the long-term security of the United States,
70 percent of Americans think these gains have come at an 'unacceptable' cost in
military casualties. This led 56 percent to conclude that, given the cost, the
conflict there was "not worth fighting" - an eight-point increase from when the
same question was asked this summer, and the first time a decisive majority of
people have reached this conclusion."
Still, "While the results are bad for Bush as people look at past decisions -
whether the Iraq war should have been waged in the first place -- the president
has more support for his policies over the choices he faces going forward. A
strong majority of Americans, 58 percent, support keeping military forces in
Iraq until 'civil order is restored,' even in the face of continued U.S.
causalities." (See: "56
Percent in Survey Say Iraq War Was a Mistake" John F. Harris and Christopher
Muste)
How did this happen? Andrew Herrington of Pateo Consulting observed, "One of
the best known theories explaining the actions of people is that of Dr. Abraham
Maslow (Motivation and Personality, New York, Harper and Row: 1954).
Dr. Maslow hypothesized that people are motivated by a hierarchy of needs.
Maslow's theory requires that: Each individual's needs must be satisfied at the
lower levels before they progress to the higher, more complex levels." (See: http://www.pateo.com/article6.html)
Wikipedia explains: Maslow presented his hierarchy as a pyramid, and [at the]
base of the pyramid is the physiological needs, which are necessary for
survival. Once these are taken care of, an individual can concentrate on the
second layer, the need for safety and security. [T]he first four layers are what
Maslow called deficiency needs or D-needs. If they are not filled, you feel
anxiety and attempt to fill them. If they are filled, you feel nothing; you feel
only the lack. Each layer also takes precedence over the layer above it; you do
not feel the lack of safety and security until your physiological needs are
taken care of, for example. In Maslow's terminology, a need does not become
salient until the needs below it are met." (See: http://en.wikipedia.org/wiki/Maslow)
Tracy Porter writes, "Fortunately, in all except the most extreme of
circumstances, most people will have met their survival needs and will be able
to work on the higher order motivators, but if one should find himself in the
situation where he does not have the basic essentials of food, water and
shelter, then all other goals will go into remission until he has been able to
acquire them.... After a person's survival needs have been met, he will then
tend to focus on achieving his safety needs, or security and protection from
danger.... Western society is designed so that people will place a great deal of
emphasis on security...." (See: http://www.angelfire.com/psy/reading/CriticalReading.html)
Again from Wikipedia: "When the physiological needs are met then the human
turns towards safety needs. Safety attains the highest priority over all other
desires.... Since the September 11, 2001 terrorist attacks fear of insecurity
has been a powerful factor in popular opinion, and therefore government policy.
However, it should be noted that safety, or the lack of safety, does not have to
be actual. Politicians can try to make people perceive (a lack of) safety as a
tactic to sway public opinion." (See: http://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs)
Republican politicians successfully stoke and manipulate fear of attack to
their benefit. Just over a year ago, Arnold Hamilton wrote in The Dallas
Morning News "For Republicans and Democrats alike, Sept. 11, 2001,
propelled the terrorism and security issue to the top of the nation's agenda.
The consensus didn't last long. Less than three years after the attacks in New
York and Virginia, the issue now serves to underscore America's hardening
political divide - a disconnect between Democrats and Republicans over what's
most important in selecting the next president." (See: "Political split on war
on terrorism highlights party differences," Arnold Hamilton, The Dallas
Morning News: March 30, 2004, http://www.pos.org/platform/file_retrieve.cfm?ID=541)
Hamilton added, "exit polls from the recent primaries showed the war on
terrorism and the issue of homeland and national security scarcely registering
among Democrats, lagging far behind the economy and jobs, health care and
education. Yet Republicans give it much higher priority in national polls - and
President Bush already signaled he would make his handling of the nation's
security challenges a cornerstone of his re-election campaign."
Hamilton identified and quoted "Bill McInturff, a GOP pollster who helps
conduct nonpartisan surveys for National Public Radio: '[Democrats and
Republicans] just have different views of America's place in the world and the
use of force" and "Chris Wilson, a GOP pollster working for Bush's re-election
campaign [who predicted that the election would turn on] foreign policy, which
'almost always decides presidential elections.' 'It's very rare where you have a
1992,' he said, 'where it's all about domestic issues.'"
By contrast, "Democrats [said] they are equally convinced that domestic
issues - the economy and jobs, health care and education - [would] prove most
important with voters. National polls show a majority of Americans believe Kerry
would be a better choice to deal with domestic problems, a political strength
that helps explain his focus on jobs and health care. 'As you know, George Bush
wants this whole deal just to be about war, [Kerry said] His first
advertisements have pictures of Ground Zero. He can't come out here and talk to
you about jobs. He can't come out here and talk to you about protecting the
environment. ... He's going to try to scare America and he's going to try to
change the subject."
That's exactly what Bush tried to do. In too many cases, it worked. Bush won
by a huge margin among those most concerned about national security and
terrorism. Hamilton reported that "Republican Maggie Bailey, who lives near the
gates to Camp Pendleton near San Diego, [and] said terrorism and security are
paramount in her decision to support Bush - not only because she frequently
travels, both domestically and abroad, but also because of its 'implications on
the global economy.' 'I think the choice is very clear,' said Bailey, 53, a
professor of international business at Point Loma Nazarene University who
formerly worked for the Joint Chiefs of Staff and U.S. Senate." (See: "Political split on
war on terrorism highlights party differences," Arnold Hamilton.)
All is not bleak. From the December 21st Washington Post: "[t]he poll
suggests Bush is in a paradoxical situation - a triumphant president who remains
acutely vulnerable in public opinion on a national security issue that is
dominating headlines and could shadow his second term." Where is he
vulnerable?
John Isaacs, executive director of the Council for a Livable World explains:
"The polling data suggest some positive national security messages that
Democrats could put forward. For example, Americans are concerned about a
biological or chemical weapons attack. Democrats could propose enhancing port
and border security and beefing up security around chemical plants, dams, and
nuclear power facilities. The administration's large increase in spending for
homeland security in its latest budget is likely a preemptive response to such
proposals." He added:
Research also suggests that many Americans endorse a foreign policy agenda
that goes beyond defending against terrorism and security threats and
accentuates building a more peaceful and prosperous world based on hope rather
than fear. Democrats can propose solutions for global poverty, human rights
transgressions, and the spread of diseases and environmental degradation across
international borders - as well as responding to terrorism [and] analysis
indicates substantial voter support for multilateralism rather than 'going it
alone.' ...
Democrats can also talk about rebuilding America's now-tarnished image
through cooperation and coalitions with other countries.... To win in November,
Democrats will need to engage on national security issues in a way that
reassures the American people."
(See: John Isaacs Elections, What the Dems Must Do, http://64.177.207.201/pages/8_521.html)
While it's too late to beat Bush at the polls, we can still counter
Republican fear tactics to persuade swing voters. We can still win elections and
the battle for public opinion. To succeed, we need only cut into - not reverse -
the huge advantage Republicans enjoy on security issues. That will not be
difficult. We have the facts on our side. All we have to do is get the facts -
our message - to the public.
First we have to craft and test our message - whether we decide to stress
past Democratic leadership, the counter-productive, overly-aggressive and
incredibly costly Republican failures, how runaway weapons spending is
bankrupting us and undermining our security, or a mix of these and other themes.
Then, we have to utilize creative and cost-effective ways to deliver our
message via the internet and at our local meetings to gain financial and other
support. When we've achieved that, we will expand our efforts and our reach as
explained in the "bootstrap media"
approach. We're already underway, and nothing can stop us now.
Also at this site: Republicans
Can't Keep Us Safe
I originally wrote this article over a year ago. I went back and polished it,
but changed little. It's incredible how events of the past year only confirm
what I wrote. Republican inability to run the economy is well established, so
there's no need to belabor that point. Their failure to conduct diplomacy or
other national security policy is less widely understood. However, as the facts
show, Republicans can't keep us safe.
Republicans
Still Can't Keep Us Safe
It's a Staple of American Politics: Republicans are Better on Defense. The
Problem is, It's Just Not True. Republican failure to conduct diplomacy or other
national security policy is less widely understood. However, the Republicans are
every bit as bad at defense as they are at economics. Republicans Still Can't
Keep Us Safe.
© Copyright 2002, 2003, 2004, 2005, 2006 by MikeHersh.com
and identified authors. MikeHersh.com invites you to broadcast
any material at this site, provided you identify the source as
MikeHersh.com. All print, Internet, email and other summaries, excerpts
or other written reproductions must
include this blurb and a link to http://www.MikeHersh.com.